We believe that this initiative can play a transformational role in breaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus giving the Indian masses an opportunity to enjoy their first ever internet experience”. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online, but are apprehensive due to reasons like lack of know-how and fear of incurring heavy data charges. As data networks expand and internet enabled devices become affordable - more and more Indians are getting online on their mobile devices. Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth.
#Ntouch internet trial
Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience.
Bharti Airtel today announced the launch of ‘One Touch Internet’ – a first of its kind initiative aimed at simplifying internet services for millions of first-time users in India.